Sales & Strategy Execution
A clear commercial direction and the discipline to deliver it: priorities, targets, pipeline rhythm and the cadence that keeps momentum.
Commercial advisory · Valencia, Spain · Working across Europe
Helping you grow — strategically and sustainably.
At DeepBlue Advisory we support ambitious companies in building stronger sales, smarter marketing, the right teams and successful acquisitions. We work hands-on with you to turn goals into action, and action into results.
- Led by founder Edgars Lipenitis
- Rooted in wind and renewable energy
- Based in Valencia, working across Europe
What we do
How we support your business
We tailor our work to your goals, whether you’re scaling, restructuring or entering new markets. Pick one service or combine several; we shape the engagement around what you need.
Sales Process Optimization
From first contact to signed contract, we map how you sell today, remove the friction and build a repeatable process your team actually follows.
Marketing Strategy
Positioning, messaging and channel plans that give your sales effort air cover and make it easier for the right customers to find you.
Market Entry Support
Practical support for entering new countries and segments: market assessment, partner search, local go-to-market and the first customers.
Talent Search (HR Support)
Finding and securing the commercial people you need, from sales leaders to country managers, with an eye for fit as well as track record.
Sales Training & Coaching
Hands-on coaching for sales teams and their leaders: consultative selling, negotiation and account planning, grounded in your real deals.
Mergers & Acquisitions Advisory
Support across the deal cycle: target screening, commercial due diligence, negotiation support and post-merger commercial integration.
Not sure where to start?
Tell us where growth is stalling and we’ll suggest a practical first step.
Where we work
Industries we serve
We bring commercial expertise to complex, fast-moving sectors where long sales cycles, technical buyers and regulation shape how business gets done.
Energy & Renewables
Supporting wind, solar and hydro companies in accelerating growth.
Petrochemical & Industrial
Commercial support for firms in process industries and downstream operations.
Infrastructure & Engineering
Helping construction, civil and EPC firms optimise commercial outcomes.
Utilities & Public Services
Guiding sales, marketing and stakeholder engagement in regulated sectors.
Technology & Innovation
Supporting scale-ups and digital-first companies with market growth and positioning.
Maritime & Subsea
Helping port authorities, offshore contractors and subsea specialists grow through smarter commercial strategy and international expansion.
Edgars Lipenitis
Founder
Who you’ll work with
Founder-led. Built on experience and relationships.
DeepBlue Advisory is led by its founder, Edgars Lipenitis, a sales and business development specialist with a background in the wind and renewable energy industry. The company is built on his experience and on the relationships he has developed across the European energy and industrial sectors.
Edgars has spent his career in international sales and business development, most recently in C-level and country-manager roles for wind-technology and services companies, opening new markets and leading commercial activity for businesses that sell into complex, technical organisations. Based in Valencia, he works with clients across Spain and the rest of Europe.
He holds an MBA in International Business and Management from the University of Southern Denmark, and brings the same practical, hands-on approach to every DeepBlue engagement: a clear plan, shared accountability and a focus on results.
- International sales and business development in wind and renewable energy
- Former Chief Business Development Officer at a wind-technology scale-up
- Country-manager experience for international companies in Spain
- MBA in International Business and Management, University of Southern Denmark
How we work
Less theory. More momentum.
We don’t hand over a report and leave. We work in the business with you, from the first diagnosis to results that stick.
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01
Understand
We start with your numbers, your pipeline and your people, and we listen before we recommend anything.
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02
Focus
Together we agree a short list of priorities that will move the needle, with clear owners and timelines.
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03
Execute
We work alongside your team week by week: in customer meetings, in pipeline reviews, in the detail.
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04
Embed
We leave behind processes, tools and habits that keep working long after we step back.
“move with momentum.”
Our motto
Our promise
Real-world experience. Hands-on delivery.
We combine real-world commercial experience with a hands-on, transparent approach. Whether you’re scaling up or fixing what’s broken, we’re with you all the way.
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Tailored solutions, not cookie-cutter advice
Every engagement starts from your situation and your goals. No templates and no 200-slide decks, just what will work for you.
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We work like an in-house team
We roll up our sleeves and work alongside you, sharing accountability for the outcome rather than handing over a report.
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Proven European experience
Hands-on commercial experience across European markets, in the sectors we serve.
Next step
Ready to move with momentum?
Tell us where growth is stalling. Within two working days you’ll have a practical first step and a clear view of whether we’re the right fit.
FAQ
Questions we hear most often
Straight answers on how we work, what it costs and where we can help. If your question isn’t here, just ask.
Ask a questionWhat kind of companies do you work with?
Ambitious B2B companies that sell technology, equipment or services into the energy, industrial, infrastructure, utilities, technology and maritime sectors. Some are scale-ups building their first sales organisation; others are established firms entering a new market or fixing a pipeline that has stalled.
How does an engagement usually start?
With a conversation. If it makes sense to continue, we spend a short time understanding your numbers, pipeline and people, then propose a scope, a timeline and a fee. You decide from there, with no obligation.
How do you charge?
It depends on the work. Defined projects such as a sales process review or a market assessment are usually fixed-fee. Ongoing hands-on support runs on a monthly retainer. Training and coaching are priced per day. In every case the model is agreed up front, so there are no surprises.
Do you only work in Spain?
No. We are based in Valencia and work across Europe. Much of the work happens remotely, and we come on site when it matters: customer meetings, workshops and pipeline reviews with your team.
Can you help us enter the Spanish market?
Yes. Market entry is a core service. It can include assessing the opportunity, finding partners or distributors, shaping the local go-to-market, winning the first customers and, when the time comes, hiring a country manager.
How is this different from a large consultancy?
You work directly with Edgars, not with a team of analysts. We focus on execution rather than reports: we sit in the pipeline reviews, join the customer meetings and share accountability for the result. And we leave behind processes that keep working after we step back.
How long does a typical project take?
A focused piece of work such as a sales process review or a training programme takes a few weeks. Market entry, talent search or M&A support usually runs for several months. We agree milestones at the start so you can see progress along the way.
How do you handle confidentiality?
We sign a non-disclosure agreement as standard before any detailed discussion, and we never publish client names, figures or case studies without written permission.
Get in touch
Have a question or a project in mind?
We’d love to hear from you. Tell us a little about your company and what you want to achieve, and we’ll come back to you with a practical next step.
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Location
Torrent (Valencia), Spain -
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